Six bedrooms
are not a story.
For homes that sell on provenance, atmosphere, and architectural lineage. Not a feature list. A narrative. Editorial, coastal, heritage, architectural voices. Eighty-five seconds per draft.
"The house was hewn into the cliff before the road existed. Pacific stone, hand-set in 1928, holding a quiet authority that more recent builds keep trying to perform…"
The house was hewn into the cliff before the road existed. Pacific stone, hand-set in 1928, holding a quiet authority that more recent builds keep trying to perform. From the morning kitchen, the fog moves through the cypress in a way that has been described, in three different decades, as theatrical.
Drafted for Sarah Chen, Coldwell Banker Global Luxury
"Designed by William Wurster in his late residential period, when domesticity quietly displaced grandeur."
Tiburon · Editorial Voice
Six elements,
read line by line.
A luxury story is not a longer description. It has structure. Hook, setting, character, texture, twist, close. The tool composes each part deliberately.
Hook
A single sentence that earns the next paragraph. Not a feature list. A claim, a contradiction, or a moment that pulls the reader in.
Setting
Geography, neighborhood lineage, light, weather, the way the property sits in its landscape. Specific. Verifiable. Sense-of-place.
Character
Architect, builder, prior owners worth mentioning, the design philosophy. Human authorship behind the bricks. What pedigree does the home carry.
Texture
The materials. Quartersawn oak. Hand-set tile. Original wavy glass. The detailing that separates considered from new. Tactile rather than aspirational.
Twist
Something the reader does not expect. A late renovation done well. An unusual room. A view nobody mentioned. A reason this home is not the home next door.
Close
Not a CTA. A line that lets the buyer imagine the next morning here. Earned closure. The story has been told, and the reader wants to see it themselves.
Four voices,
read at the property's register.
A coastal Tudor and a Manhattan penthouse should not sound the same. Pick the voice that matches the home before you generate.
Editorial
Restrained, cinematic, magazine-page rhythm
"The house was hewn into the cliff before the road existed. Pacific stone, hand-set in 1928, holding a quiet authority that more recent builds keep trying to perform."
Best for architecturally significant homes, modern classics, and properties where understatement carries the listing.
Coastal
Light, salt-air, rhythmic, sensory
"There is a particular hour, late August, when the bay turns pewter and the gulls quiet down. The deck was built to hold that moment without commentary."
Best for waterfront homes, beach houses, summer estates, and any property where the landscape sells before the floor plan does.
Heritage
Lineage-forward, provenance, old-money composure
"Built in 1907 for the Whittaker family. The drawing room ceiling was completed by Italian plasterers brought from New York. Three families since. None made the house their own. This one might."
Best for historic estates, generational homes, and properties where the family that lived there is part of the value being sold.
Architectural
Material-led, technical, design-literate
"A 1956 Wurster, returned to its original plan after a careful 2018 restoration. Quartersawn white oak floors. Original ribbon mahogany cabinetry. The kitchen was opened by removing a single non-bearing wall, a choice the original archives suggest the architect would have made today."
Best for architecturally pedigreed homes, mid-century, modernist, and properties marketed to a design-literate buyer base.
Stories drafted
at four price points.
Same engine. Different homes, different voices, different prose registers. Each draft starts with the property profile and the chosen voice.
12 Cliffside Estates, Tiburon
"The house was hewn into the cliff before the road existed. Pacific stone, hand-set in 1928, holding a quiet authority that more recent builds keep trying to perform. From the morning kitchen, the fog moves through the cypress in a way that has been described, in three different decades, as theatrical. Designed by William Wurster in his late residential period, when domesticity quietly displaced grandeur, the home was returned to its original plan in a careful 2018 restoration. Original wavy glass in the lower window panels still distorts the headlands at dusk. The wine cellar, added in 2014 by the same firm that did the family's Napa estate, reads as if it were always there. By Tuesday, you will be telling the fog story to someone in your kitchen."
37 Bluff Avenue
"There is a particular hour, late August, when the bay turns pewter and the gulls quiet down. The deck was built to hold that moment, and to know that it would come back in eleven months."
88 Tradd Street
"Built in 1842 by a French-Huguenot mercantile family. Three Charleston earthquakes since, and the joinery still holds the original lines. The third-floor verandah looks out at a city that has, for all the change, kept the lane unchanged."
214 Red Mountain Drive
"A 1972 Eero Saarinen-school commission, restored in 2019 to the original drawings. Glulam beams from the original mill in Oregon. The ridgeline is read from inside the house, not viewed."
Same property,
read two different ways.
A luxury buyer is not asking what the home has. They are asking what it is. The MLS auto-fill answers the first question. The story answers the second.
"Stunning 6BR/5BA estate in prestigious Tiburon location with panoramic Bay views and unparalleled luxury throughout."
"The house was hewn into the cliff before the road existed."
"Located in the heart of Tiburon with breathtaking views of the San Francisco Bay and Golden Gate Bridge."
"From the morning kitchen, fog moves through the cypress in a way that has been described, in three different decades, as theatrical."
"Custom built home with high-end finishes and attention to detail throughout."
"Designed by William Wurster in his late residential period, when domesticity quietly displaced grandeur."
"Hardwood floors throughout. Custom kitchen with high-end appliances. Recently updated."
"Original wavy glass in the lower window panels still distorts the headlands at dusk."
"Don't miss this rare opportunity to own a piece of Tiburon. Schedule your private showing today!"
"By Tuesday, you will be telling the fog story to someone in your kitchen."
A few measurements,
for the agents who ask.
What goes into a draft
before you read the first line.
Voice selection
Editorial, coastal, heritage, or architectural. Pick before generating. Each voice has its own rhythm, vocabulary, and sentence-length signature.
Property profile
Address, build year, architect (if known), prior owners worth mentioning, materials, recent renovations. Auto-pulled from MLS where available, editable always.
Three-draft generation
Each request returns three distinct drafts so you can pick the one that lands. Subtle differences in opening line, sentence structure, and close.
Provenance research
If the architect or original owner is searchable, the tool surfaces verified details (career period, design philosophy, notable works) for inclusion in the draft.
Length control
Three lengths: 120 words for a remarks card, 240 words for a listing summary, 480 words for a magazine treatment or microsite.
Export to listing
Pair with Listing Writer to push the chosen draft into the MLS-compliant version. The story stays on your microsite. The MLS gets the right format.
Luxury Story Builder, answered.
Luxury Story Builder generates the editorial story for your microsite, brochure, or magazine spread. For the MLS-compliant version (character limits, no fair-housing flags, syndication-ready), pair with Listing Writer which converts the story into the format the MLS expects. Most agents on the Pro plan generate both in the same workflow: story for the home's marketing, listing copy for the MLS feed.
Yes. Three drafts are generated per request, and each is fully editable line by line before you finalize. Pick the draft that lands closest, then refine. Most agents lightly edit the third paragraph (the texture and twist) since those are the lines that benefit most from the agent's first-hand knowledge of the home.
For named architects, the tool pulls verified biographical detail from architectural archives and reputable design publications. Career period, design philosophy, notable works are surfaced for inclusion in the draft. The tool will not fabricate provenance: if an architect is not findable in verified sources, the draft will not invent details. You can supply your own provenance research and the tool will integrate it cleanly into the prose.
Best results are on homes priced above the local median by 2x or more, properties with named architects or provenance, or homes with distinctive material specifications. For mid-priced single-family inventory, Listing Writer is faster and a better fit. The tool will surface a recommendation if you point Luxury Story Builder at a property where the data does not support the editorial treatment.
Yes, on Pro plans and up. Upload three to five of your previous luxury listing stories and the tool calibrates a fifth voice that mirrors your sentence rhythm and vocabulary. The four built-in voices (Editorial, Coastal, Heritage, Architectural) cover most use cases, but agents with established voice signatures often want their own. Brokerage plans support firm-level voice training across multiple agents.
Pair Luxury Story Builder
with these.
Listing Writer
Convert the editorial story into the MLS-compliant version. Same property, two formats: story for marketing, listing for syndication.
View Tool → Listings & MarketingListing Presentation
For the listing appointment, fold the story into a full pre-listing presentation with marketing plan and CMA.
View Tool → Listings & MarketingSpec Sheet Builder
For luxury showings, generate a designer spec sheet that lists materials, brands, and provenance alongside the story.
View Tool → Listings & MarketingSocial Media Post
Distill the opening line into Instagram and LinkedIn captions. The hook does heavier work on social than the long story does.
View Tool →Stop describing.
Start telling.
Try Luxury Story Builder free for seven days. All seventeen tools included, no credit card required.