Pre-tour prep
in forty-five seconds.
Drop the buyer profile and the property addresses. Get sourced comps, value-add detection, buyer-tailored talking points, and negotiation range math. One brief per tour, ready before you start the car.
Lowest price-per-sqft of the three at $568/sqft. The Marsh family's school priority lines up with Buist Academy's 0.6-mile radius. Carriage house adds 280 sqft of guest income potential.
Four buyer types.
One tool, four briefs.
Same tool, four buyer profiles. Cash family, luxury weekend, vacation rental investor, BRRRR flipper. Each brief shaped to the buyer who's actually showing up at 2 PM.
Family of 4. Relocating from Boston. School priority. Cash close, 30-day timeline. Tour 3 properties on Charleston peninsula.
Property A leads on price-per-sqft and Buist Academy proximity. Property B has the family-room footprint. Property C is the historic charm play. Cash close gives them a 4-6% discount lever on B.
Generic prompt,
or tour-ready brief?
A buyer tour brief is more than a property summary. It's the prep that lets you walk in knowing the math, the comps, and what each buyer actually cares about.
Generic Output
- No real MLS comp data, just generic price ranges
- Buyer profile not factored in (cash vs financed, family vs investor)
- No price-per-sqft normalization across properties
- Talking points are platitudes, not buyer-specific
- No negotiation range or offer math
Tour-Ready Output
- Six sourced MLS comps within 0.4 miles per property
- Buyer profile shapes every recommendation (cash leverage, school radius, VR income)
- Standardized comparison metrics, sortable across properties
- Talking points tailored to what this buyer actually values
- Negotiation range with sourced math, ready to use at the showing
Four steps,
forty-five seconds.
Buyer profile
Pick from saved buyer profiles or add a new one. Cash vs financed, ticket size, priorities, timeline, family or investor.
Property addresses
Drop two to five property addresses. The brief auto-pulls MLS data, photos, lot info, build year, recent renovations.
Generate
One click. The engine pulls six comps per property, builds the comparison table, surfaces value-adds, drafts buyer-tailored talking points.
Review and tour
Quick scan, optional edits, send to phone. Open during the showing for talking points, comparison metrics, and offer-range math.
Four scenarios,
four output styles.
Charleston peninsula tour
"Property A leads on price-per-sqft and Buist Academy proximity. Property B has the family-room footprint. Cash close gives a 4-6% discount lever on B at the listed price."
Aspen architectural tour
"Property A is a Bing Hu original, '04 build, $2,840/sqft justified by provenance. Property B comparable build year, no architect attribution, $2,200/sqft is the market clearing price."
Tahoe vacation rental tour
"Property A: lakefront premium drives 8.4% cap. Property B: ski-in-out value at 7.1% cap, lower ADR but higher occupancy. Property C: mountain view, banned for STR in Placer County."
Detroit duplex tour
"All four properties ARV $230K-260K. Property B has the lowest rehab budget at $32K. Property D has structural concerns; pass unless price drops 18%. Recommend offers on A and B."
Everything that goes
into a tour-ready brief.
Multi-property comparison
Standardized metrics across two to five properties. Price-per-sqft, lot ratio, build year, days on market, all sortable side-by-side.
Buyer-aware talking points
Tone, focus, and emphasis adjust to the buyer profile. Cash buyers get leverage angles, family buyers get school context, investors get yield framing.
Sourced comp pull
Six comparable sales within 0.4 miles per property, sourced from MLS. Adjustments noted, citations included for the buyer's reference.
Value-add detection
Identifies upgrade opportunities per property. Kitchen vintage, bath count, landscaping potential, garage conversion, basement finish opportunities.
Negotiation range math
Recommended offer range per property based on comp data, days on market, list-to-sale ratios in the zip. Cash discount math included.
Route optimization
Tour order suggested by drive time, time of day, and showing windows. Average route shaves 22 minutes off ad-hoc planning.
Four intelligence layers,
all in one brief.
Watch each layer build the brief. Real-time comp pull. Value-add detection. Buyer-aware talking points. Negotiation range math. The intelligence is what makes the tour different.
Six comparable sales pulled per property, all within 0.4 miles, sold within the trailing twelve months. MLS-sourced with citations. Adjustments calculated for sqft, beds, baths, lot size, age. Comparison normalized to price-per-sqft.
Buyer Tour Brief, answered.
Two to five properties per brief. Most agents use three. Above five, the comparison table gets visually noisy and the buyer's attention thins. For larger tours, generate two briefs split by neighborhood or buyer-type segment.
MLS-sourced from licensed feeds in 50+ markets. Comps pulled within 0.4 miles, sold in trailing 12 months. Adjustments use standard appraiser methodology for sqft, bed count, lot size, and age delta. All citations included with the brief.
Yes. Save buyer profiles per client (cash vs financed, ticket size, priorities, timeline, family or investor). Each profile shapes the talking points automatically. On Pro plans and up, brand voice training adapts the tone to your firm. Manual edits are always available before sending.
Yes. Investor profiles shift the brief to yield-first framing. VR investors get cap rate, ADR, occupancy modeled. BRRRR investors get ARV and rehab math. NNN commercial buyers get lease term, tenant credit, and 1031 fit notes. Different math, same brief structure.
Yes. Briefs are mobile-optimized and accessible from the platform on any device. Most agents pull up the talking points panel during the showing, switching property cards as the tour progresses. Offline mode caches the most recent brief for showings in low-signal areas.
Pair Buyer Tour Brief
with these.
CMA Builder
Comparable market analysis with sourced comps. Recommended list price, market positioning.
View Tool → Listings & MarketingListing Presentation
Win the listing appointment. Custom CMA, market positioning, marketing plan in a branded deck.
View Tool → Client WorkNeighborhood Guide
Detailed neighborhood profile with schools, walkability, dining. Pair with the brief for relocating buyers.
View Tool → Investment & AnalysisVR Calculator
For investor tour briefs, attach VR Calculator pro-formas with cap rate, ADR, and permit verification.
View Tool →Walk in prepared.
Walk out with the offer.
Try Buyer Tour Brief free for seven days. All seventeen tools included, no credit card required.