Win the listing
in sixty seconds.
Sourced CMA, recommended price with sensitivity range, marketing plan tailored to the property, branded deck. Walk into the appointment with the math already done. Walk out with the signature.
Four properties.
Four strategies, one tool.
Same generator. Charleston historic, Aspen luxury, Tahoe lakefront, Detroit fixer-upper. Each deck shaped to the property's story and the seller's motivation.
Antebellum revival, 4BR, 3,240 sqft. South of Broad. Original heart pine floors, walk to Buist Academy. Family relocating, 60-day timeline, motivated.
- Position at 96.4% of recent comp clearing price for 21-day list-to-offer
- Lead photography on heart pine floors and Buist Academy walkability
- Three open houses Saturday plus two private weekday tours
- Targeted buyer outreach: relocating professionals, school-priority buyers
A recycled template,
or listing-ready math?
A listing presentation has to do three things: justify the price, frame the marketing, and look like the firm. Generic AI gets one of three on a good day.
Generic Output
- No real MLS comp pull, just a price band guess
- Recommended price not anchored to sourced data
- Marketing plan reads like a template, not the property
- No branding, no firm logo, no slide layout
- No pricing strategy options to walk the seller through
Listing-Ready Output
- Twelve sourced MLS comps within 0.4 miles, trailing 6 months
- Price recommendation with sensitivity range and clearing math
- Marketing plan tailored to property type, target buyer, and DOM trend
- Branded deck with your firm logo, colors, agent contact
- Three pricing strategy options to walk the seller through
Four steps,
sixty seconds.
Property address
Drop the address. The tool auto-pulls MLS data, photos, lot size, build year, recent renovations, tax records.
Seller context
Pick the seller motivation: relocation, downsize, divorce, investor sale. Pick the timeline. The deck shapes accordingly.
Generate
One click. Twelve-comp CMA, recommended list with sensitivity range, three pricing strategy options, tailored marketing plan, your branding.
Review and present
Quick scan, optional edits, send to phone or print. Walk into the appointment, present from any device, win the listing.
Four properties,
four strategy types.
South of Broad antebellum
"List at $1,895,000, 96.4% of comp clearing. Lead with heart pine and Buist Academy. Three open houses in 21 days, target relocating professionals."
Bing Hu architectural chalet
"List at $8,400,000. Provenance commands 28% premium over architectural-anonymous comps. Private showings only, target second-home weekend buyers."
Lakeshore vacation rental
"List at $2,620,000. Cap rate 8.4% drives the math, target VR investor segment. STR permit verified ALLOWED in zone, lakefront premium justified."
Burlingame duplex sold as-is
"List at $145,000 as-is. ARV math drives the angle. Target BRRRR investors. Estimated rehab budget shown, profit waterfall transparent."
Everything that goes
into a listing-ready deck.
Sourced CMA
Twelve comparable sales within 0.4 miles, trailing six months. MLS-sourced with citations. Adjustments for sqft, beds, baths, lot, age.
Recommended price + range
Strategic list price with sensitivity range. Clearing-price math, list-to-sale ratio in zip, days-on-market trend factored in.
Three pricing strategies
Aggressive, market, and premium scenarios. Each with predicted DOM, expected offer count, and seller proceeds at each price point.
Marketing plan
Tailored to property type, target buyer, and zip's DOM trend. Open house cadence, photography priorities, channel mix, agent outreach plan.
Branded deck
Your firm's logo, colors, and contact info. Twelve slide layout designed for the listing appointment. Editable before send.
Send-ready output
PDF or PowerPoint export. Mobile-optimized for phone presentations. Printable with one click for sellers who prefer paper.
Four strategies,
one click each.
Walk the seller through every option. Each strategy includes predicted days-on-market, expected offer count, and net seller proceeds at the recommended price.
Price below the comp midpoint to drive immediate buyer interest and a fast offer. Best when the seller's timeline is tight or the inventory pressure is high in the zip.
Listing Presentation, answered.
Twelve comparable sales pulled within 0.4 miles, trailing six months. MLS-sourced from licensed feeds in 50+ markets. Adjustments use standard appraiser methodology for sqft, beds, baths, lot size, build year, condition, and amenities. Citations included on every slide. The CMA section of the deck shows raw comps and adjusted comps side by side.
Yes. On the Agent plan, your firm logo, agent name, and contact info populate every slide. On Pro plans and up, brand voice training adapts the narrative tone to your firm. On Team and Brokerage plans, multiple brand variants and locked compliance addenda are available. Manual edits to any slide are always available before sending.
Three signals combine: the adjusted comp midpoint, the list-to-sale ratio in the zip (typically 95-98%), and the days-on-market trend over the trailing 90 days. Strategy tier shifts the recommendation: Aggressive lands 5% below midpoint, Market lands at midpoint, Premium lands 8-12% above midpoint with provenance or condition justification.
Yes. Every section is editable: cover, CMA, recommended price, marketing plan, agent contact. Export as PDF or PowerPoint. Mobile-optimized version available for in-appointment presentations from a phone or tablet.
Yes. The CMA still pulls and adjusts comps, even when comps are scarce. For luxury or architecturally significant properties, pair with the Luxury Story Builder tool to add provenance, architectural pedigree, and lifestyle framing. The pricing model accounts for the comp gap and surfaces the premium math explicitly.
Pair Listing Presentation
with these.
CMA Builder
Standalone CMA without the full deck. Useful for quick price checks or seller pre-meetings.
View Tool → Listings & MarketingListing Writer
After winning the listing, draft the listing description with three tone variations, Fair Housing screened.
View Tool → Listings & MarketingLuxury Story Builder
Pair with Listing Presentation for high-end properties. Architectural pedigree, lifestyle, place.
View Tool → Client WorkBuyer Tour Brief
The companion tool for buyer appointments. Pre-tour briefings with comps, talking points, negotiation math.
View Tool →Walk in with the math.
Walk out with the listing.
Try Listing Presentation free for seven days. All seventeen tools included, no credit card required.