Comparable analysis.
Sixty seconds.
Six sourced comps. Active, pending, sold. Adjustments for sqft, beds, baths, lot, age, condition. List price range with confidence. Days-on-market context. Absorption rate. Pricing strategy that holds up at the kitchen table.
Four properties.
Four price ranges.
Suburban single-family. Urban condo. Luxury home with limited comps. Investment duplex. Same engine, different comp sets, different adjustment math, different confidence levels.
Established neighborhood, mid-priced suburban single-family. Built 2008, well-maintained, no major renovations. Six comps within 0.6 miles trailing 90 days. Strong comp set.
Black box estimate,
or defendable at the kitchen table?
Sellers know what their neighbor sold for. They will challenge a number that does not match. The CMA you walk in with needs to show the math, not just the answer.
Black Box
- Single-point estimate, no range, no confidence indicator
- Comp set hidden, you cannot defend the number to your seller
- No adjustments shown for sqft, lot, age, condition differences
- No days-on-market or absorption rate context
- Typically 6-10% off in transitional markets, embarrassing at the listing appointment
Defendable
- Price range with midpoint and confidence indicator
- All 6 comps shown with addresses, sqft, DOM, and final sale price
- Adjustment math line by line: sqft, beds, baths, lot, age, condition, features
- Median DOM, absorption rate, market-trend indicators
- MLS-sourced with citations, the math holds up at the kitchen table
Four steps,
sixty seconds.
Subject property
Drop the address. The tool pulls beds, baths, sqft, lot, build year, and condition class from MLS or assessor records. Edit any field before generating.
Comp radius + window
Default 0.6 miles, trailing 90 days. Adjust to taste. The tool surfaces 8-12 candidate comps and ranks them by similarity to the subject.
Generate
6 comps selected. Adjustments calculated for sqft, beds, baths, lot, age, condition, features. Suggested list price range with midpoint and confidence.
Present or export
PDF for the listing appointment. Excel for your own modeling. Web link for buyer-side use. White-label your firm branding on Pro plans and up.
Four property types,
four comp strategies.
248 Maple Lane, Cary NC
"4BR/3BA, 2,840 sqft, 0.34 acre. Six comps within 0.6 miles, trailing 90 days. Suggested list price $812K-$848K, midpoint $830K. High confidence with 19-day median DOM, 2.1-month absorption."
1402 Pine Tower #18C
"2BR/2BA, 1,180 sqft. Six comps within the same building plus three sister buildings. Suggested list $458K-$478K, midpoint $468K. High confidence: identical floorplans, recent sales every 4-6 weeks."
12 Cliffside Estates
"6BR/5BA, 7,420 sqft, 1.8-acre lot, ocean view. Three direct comps in 12 months, three from broader luxury market. Suggested list $4.2M-$4.7M, wider range reflects limited comp set. Medium confidence."
2117-2119 Elm Street
"Side-by-side duplex, 3BR/1BA each unit. Six rental-comp duplexes within 1 mile. Suggested list $385K-$405K, midpoint $395K. Includes rental yield context: gross 0.91% of value, 8.4% cap at projected operations."
Everything that goes
into a listing-ready CMA.
Subject property profile
Auto-pulled from MLS or assessor: beds, baths, sqft, lot size, build year, condition class, lot orientation, view premium, garage, basement.
Smart comp selection
8-12 candidate comps surfaced from active, pending, and sold within 0.6 miles, 90 days. Top 6 selected by similarity score, with reasoning shown.
Adjustment math
Twelve dimensions: sqft, beds, baths, lot, age, condition, garage, basement, view, lot orientation, recent renovations, special features.
Market context
Median DOM, absorption rate (months of supply), trailing-30 / trailing-90 trend. Surfaces whether the market is appreciating, flat, or softening.
Confidence indicator
High, medium, or low confidence based on comp tightness, sample size, and adjustment magnitude. Tells the seller when the range is firm vs wider.
Multi-format export
PDF for the listing appointment, Excel for your own modeling, web link for buyer-side. White-label firm branding on Pro plans and up.
Four components,
one report.
Subject property. Comp selection. Adjustment math. Price recommendation. The Maple Lane CMA scored across each. The price range is the answer. The components are the receipts.
248 Maple Lane is a 4-bedroom, 3-bathroom single-family on a 0.34-acre lot, built in 2008. Auto-pulled MLS profile shows attached two-car garage, no basement, neighborhood-typical condition class, no recent major renovations. Front-facing lot orientation, no view premium. Twelve adjustment dimensions captured.
CMA Builder, answered.
MLS-sourced from licensed feeds in 50+ markets. Active, pending, and sold comps within your specified radius and time window (default 0.6 miles, 90 days). The tool surfaces 8-12 candidates and selects the 6 most similar to your subject by similarity score. Each comp includes the address, beds/baths, sqft, lot, build year, DOM, list price, and final sale price with citations so you and your seller can verify.
Twelve adjustment dimensions are calculated against each comp: sqft (price-per-foot baseline calibrated to the local market), beds, baths, lot size, build year/age, condition class, garage, basement, view premium, lot orientation, recent renovations, and special features (pool, ADU, primary suite). Adjustments are surfaced line by line so you can defend the math at the listing appointment, and any can be manually overridden before exporting.
Confidence reflects how reliable the price range is based on three factors: comp tightness (how similar the 6 comps are to the subject), sample size (8+ candidates available is high, 4-7 is medium, 3 or fewer triggers low), and adjustment magnitude (small adjustments are high confidence, large adjustments mean the comps are stretching to fit). High confidence reports a tighter range. Low confidence reports a wider range and flags specific risks for you to discuss with the seller.
Yes. The same engine works for buyer-side offers, refinance preparation, divorce or estate valuations, and pre-listing strategy. The output format adapts: buyer-side shows offer-strategy guidance, refinance shows AVM-comparable estimate, listing shows recommended price range. Same six comps, same adjustments, different framing of the recommendation.
Listing Presentation embeds a CMA inside a full pre-listing deck (sponsor bio, marketing plan, photography strategy, fees, timeline). CMA Builder is the standalone CMA: faster, focused on pricing only, and useful when you do not need the full presentation. Common use: run CMA Builder for a quick pricing check before deciding whether the listing is worth pursuing, then upgrade to Listing Presentation if you advance.
Pair CMA Builder
with these.
Listing Presentation
When the CMA confirms a viable listing, upgrade to the full pre-listing presentation with marketing plan, fees, and timeline.
View Tool → Listings & MarketingListing Writer
Once the price is locked, generate the MLS description, syndicated copy, and remarks in 90 seconds.
View Tool → Client WorkBuyer Tour Brief
For buyer-side use: pair the CMA with a tour brief that frames each property's value relative to comps.
View Tool → Client WorkMarket Update Email
When a past seller asks what their home is worth today, generate the CMA, then drop it into the monthly newsletter.
View Tool →Walk in with the math.
Walk out with the listing.
Try CMA Builder free for seven days. All seventeen tools included, no credit card required.